01
A short brief, said aloud
We start in the room or on a call. The written brief comes after, in our words, so both sides can see what was actually agreed.
Independent studio · Lisbon
Identity, product, and rooms for teams who would rather be remembered than noticed.
06 projects
The studio
Halden is six people in a room above Rua da Prata. We take few projects, and we stay on them until the type, the product, and the room agree with each other.
Clients come for an identity and leave with a system their team can actually use. We write the decisions down. We do not hand over a folder of options.
Direct
You work with the people who draw the work.
Finite
A scope, a fee, and a date you can plan around.
Lisbon · est. 2016
Scroll sideways
Approach
01
We start in the room or on a call. The written brief comes after, in our words, so both sides can see what was actually agreed.
02
We do not present three logos and a vote. One route is taken far enough that you can feel the system, then we revise that route.
03
Files, type, and a short guide. If a developer or a printer is involved, they are in the thread before the last week.
Creative direction
People
Leads identity and art direction. Previously at a publishing house in Porto. Still designs the first page herself.
Notes
01 / 03
“They refused a second concept and the first one was the one we launched. The hotel finally looks like the timetable, not like a resort.”
Inês Carvalho
Northline · brand director
Before you write
Commission
Monday – Thursday · 10:00 – 18:00
Friday · 10:00 – 16:00
Weekends · By appointment